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Posted by on Oct 24, 2013 in Video |

How to Use Video and Social Media to Brand Yourself

How to Use Video and Social Media to Brand Yourself

How to use video and social media to brand yourself comes down to using video effectively. And with a strategy.

Most business owners are stunned when they realize how quickly someone can impact their reputation.  And impacting their reputation is easy:  Create a video even on an iPhone and upload it with key words.

As you look at this example, consider the fact that Cindy Schamp, the President of Baylor Health.  She’s been highly visibile for decades.  Yet the videos we created are eclipsing the text references on Google.  Besides, as the Bob Kaplitz video notes, people are more inclined to click on a video than pour through paragraphs of text.  Then they see the person come alive through their personality and storytelling.

Hos to use video and social media to brand yourself comes down to creating these videos yourself or hiring someone to create them.  Your responsibility will be to:

1. Select high interest topics people are likely to search for.

2. Prepare answers that reveal your expertise and your brand.

3. Refine your answers so they get to the point.

4.  Be yourself as opposed to trying to play the role of a great expert.

How to use video and social media to brand yourself also requires the following:

1.  Post the video on YouTube, which allows you to set up a free YouTube channel.

2.  In the key words section, include words you believe people use when searching for information you’re providing.

3.  In your description of each video, look to include a link to at least one other video you created.

4.  When you see social media comments about the subject, post your video.

For a complimentary evaluation of your video marketing and reputation management strategy, contact expert Bob Kaplitz at 214.766.4236.