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Video Marketing

1.Online Video Reputation Management: Reputation management is the practice of monitoring the reputation of an individual or company, addressing contents which are damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.

a. Branding: A brand a name or symbol intended to identify the goods and services of a seller and to differentiate them from those of competitors. The deeper meaning of a brand is the emotional connection it makes with consumers — as in the case of Apple Computer and Harley Davidson.

A strong brand:

  • Delivers the value and competitive advantage clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Fosters user loyalty

b. Storytelling: Storytelling is a means for sharing and interpreting experiences to build the value of a brand. A brand is really a series of stories showing the brand promise.

c. Testimonials: Raving fans describing how the brand delivers on its promise, extolling its virtues.

d. Importance of “News Hooks”: Angles on a story that make it relevant and current — much like the lead story in a newscast or website. Example: “Apple’s new iPhone will give you a clearer picture…”

2. Video Coaching and Strategies: Employing proven principles that help people speaking about the company communicate the brand’s promise clearly and persuasively through a plan.

3. a. Authenticity: Coming across as real and genuine.

b. Messaging: Communicate the brand’s value with the right words and stories.

c. Storytelling: Storytelling is a means for sharing and interpreting experiences to build the value of a brand. A brand is really a series of stories showing the brand promise.