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Posted by on Sep 9, 2013 in Branding | 0 comments

Customer Testimonials as Marketing Material

Customer Testimonials as Marketing Material

Customer Testimonials as Marketing Material

What do your customers think about your products or services? Do they love them? Do your customers routinely give you valuable feedback about what they love about your offerings? If so, you can turn this information into valuable marketing material and help engender better success for your company. How might this work?

Testimonials from real customers can be incredibly beneficial for your business. They offer enormous advantages and can be the tipping point for browsers teetering on the decision to buy or not buy. As the world has become ever more information-heavy, more customers are looking for information about how a product or service will benefit them. In addition, these consumers are more than leery about taking such information produced by a company at face value. They want to hear from other consumers who have used that product or service.

Customer testimonials offer you a means to gain better brand consideration from your customer base. They also offer you a means to improve brand preference. When you give potential customers information gathered from real people who have loved your offerings, then you are in a better position to enjoy success. You will also find that customer testimonials help increase customer retention and encourage others to advocate for your company. Simply put, when you provide customer testimonials, more customers will be willing to offer their input and give you even more testimonials.

As a note, you should ensure that all testimonials used are generated by real customers. Consumers in today’s world have become quite adept at spotting marketing ploys like fake testimonials. Therefore, make sure that you use real information from real people. You can do this by encouraging your customers to provide you with feedback about their experience with your offerings. You might offer an incentive for your customers to do this, such as a percentage off of their next purchase if they provide a testimonial.

You also need to ensure that you are authorized to use the customer’s name and other information. Their words belong to them unless they release that information to you. Therefore, you should ensure that you have your customers’ permission before using any testimonial. This can be accomplished relatively easily by incorporating a release form into your terms of use when the customer submits his or her testimonial through your website. Doing this ensures that you remain on the right side of the law and can still benefit from using those testimonials.