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Posted by on Sep 9, 2013 in Branding | 0 comments

Announcements Ensure Better Traffic

Announcements Ensure Better Traffic

Announcements Ensure Better Traffic

Are you looking for the best ways to generate additional traffic to your website? One of the best tools at your disposal is to make announcements about your company. What sort of announcements might you make, though? How might you go about doing this? Announcing your products, services, and special offers is an essential ingredient of finding success, both online and offline. However, if you do not know how to go about announcing what you have to offer, you’ll find the process a bit more difficult than you first thought.

What can you announce? Why should you announce anything? Let’s tackle the latter question first. Why bother announcing anything? Simply put, if you do not announce promotions, new products and service information, then your customers have no way to know what it is that you offer. Of course, they can find out by visiting your website, but what makes them do that in the first place? You need to get the word out about what you offer, and the best way to do that is by making announcements.

What might you announce? As mentioned briefly above, you can announce new products or services, special offers, new information and company news, as well as many other things. One of the best ways to get the word out is with a press release, though article marketing can also offer benefits here. However, with a press release, your announcement has a more newsworthy tone and can even be picked up by newspapers and major websites. This can create a dramatic increase in traffic flow, as well as in many other areas.

When you learn how to effectively make announcements, your company will realize numerous benefits. Obviously, this helps to create better category awareness and brand awareness for your company. It also helps with brand consideration and brand preference. Finally, it incites purchase intent in your customers and encourages them to make that purchase, as well as leading to better customer retention. Finally, it can turn your existing customers into advocates for your business and boost your marketing success.

Using announcements in your article marketing efforts is essential, whether you are an online-only business or you combine an Internet presence with a brick and mortar location. Without this tool, you will not be able to alert potential customers to what you offer, or set yourself apart from the competition in the industry, either.